- What: Boehringer Ingelheim and the non-governmental organisation Ashoka are working together in the long-term global partnership Making More Health.
- Objective: Under the Making More Health umbrella, Boehringer Ingelheim engages in initiatives with the objectives of co-creating innovative business models and business ecosystems in future growth markets, and building internal capacity and skills for the development of innovative business models.
- Details: Making More Health aims to bringing together business and social knowledge, creating solutions that benefit all stakeholders.
- Example: Two of the innovations identified by the Access to Medicine Index 2016, PreCare and the Coupon/Loyalty Programme, were developed by Making More Health.
Boehringer Ingelheim’s Making More Health partnership acts as an incubator for new social business ideas in Kenya and elsewhere.
Since 2010, Boehringer Ingelheim and the non-governmental organisation Ashoka have been working together in the global partnership Making More Health (MMH), which is a long-term initiative. It aims to identify, support and scale innovative business models – including prevention, diagnosis and treatment – that address global health challenges.
MMH aims to bring together business and social knowledge, creating “win-win” solutions that benefit all stakeholders. Ashoka brings in its network and know-how to identify and to advance social innovators. Boehringer Ingelheim brings in its vast business and healthcare knowledge as well as its network and resources.
Under the MMH umbrella, Boehringer Ingelheim engages in various initiatives which are – over the short or long term – all conducted with the objective to develop innovative business models that address the needs of poor patients.
(a) Co-creating innovative business models and business ecosystems in future growth markets.
Through MMH, Boehringer Ingelheim engages in the co-creation of innovative business models in collaboration with social entrepreneurs. This is conducted through co-creation challenges, as well as co-creation workshops, which apply design-thinking methods. The company becomes a partner and investor in these models, providing financial as well as implementation support. The approach helps Boehringer Ingelheim to learn and get involved in the development of innovative business models, giving the company a foothold in the underserved markets of the future. At the same time, these models help to create a business ecosystem in low-income markets which, in turn, will facilitate Boehringer Ingelheim’s core business activities (e.g., by building logistics or insurance companies). Pilots recognised as innovative business models in the 2016 Index – PreCare and the Coupon/Loyalty Programme were developed in a MMH workshop.
(b) Building internal capacity and skills for the development of innovative business models.
MMH further helps to enhance the skills of Boehringer Ingelheim employees to create business models in low- and middle-income markets (e.g., through organising immersion trips, through the executives in residence programme and by involving Boehringer Ingelheim employees in co-creation exercises).